This is a premium essay
about a coffee shop, which I intend to open in the University. The idea
of opening a coffee shop was ignited by the realization that, my
friends in college spend most of their time chatting and doing their
group discussions inside the lecture halls. As a result, I realized that
opening a coffee shop in the university will appeal to students and
group discussions and assignments end up at the coffee shop. Besides,
students will spend a lot of time chatting, sharing experiences,
enjoying themselves, relaxing and forming new relationships. Once the
coffee shop is opened, it will operate between 7 am to 10 pm on weekdays
and starting 7am to 3 pm for the weekends. Initially, there will be
three store managers and ten coffee servers.
It is indispensable to note that coffee
as a drink plays a vital function since it is widely regarded as a
social lubricant. In order to make my coffee shop appealing to students,
I will furnish it with modern equipments such as coffee makers, ample
sitting space, and comfortable coffee table and chairs. Additionally, I
will provide customized services that will allow students to choose the
flavor of coffee they need. The coffee shop will provide a variety of
coffee drinks blends for students to choose. Some of the coffee drinks
in the menu will include iced coffee, English coffee, PapiCoffee, Vienna
Coffee, Brandy Coffee, Cappuccino, Americano, Jamaican and Calypso
among other flavors of coffee. In addition, the shop will have
accompaniments such as cakes, sausages, hamburgers, bread, biscuits
among others.
In order to make the coffee shop
attractive to students, I will also incorporate other services such as
free Wi-Fi and other loyalty programs. The Wi-Fi service will only be
accessible within the radius of the coffee shop. This will ensure that
only those students who visit the coffee shop will have the benefit of
using the service. Besides, customers will be given the password to
access the internet service once they are inside the coffee shop.
However, students will be discouraged from surfing away for long hours
at the coffee shop at the expense of their studies. Therefore, passwords
will be deactivates after every 2 hours to allow other students to
visit the coffee shop and enjoy their favorite drink.
The coffee shop will also incorporate
loyalty and referral programs to make students enjoy their coffee
drinks. For instance, I will develop smart cards that will enable
students to earn points for every cup of coffee purchased. Therefore,
frequent customers will earn points, which they can redeem at any time
for free coffee, cake or any bite they may desire. Additionally,
students will earn points on their smart cards for every new customer
referred under their name. This will be possible because new clients
will be given their own smart cards, and the points accredited to the
person who refereed them to the shop.
The coffee shop will also have a website
through which products will be displayed. Through the website
www.campuscoffee.com, students will have the opportunity to send in
messages and provide suggestions regarding the services of the shop. The
website will incorporate an interactive chat link to enable real time
communication with students. For instance, through the live chat link,
students can be able to make orders and request their favorite coffee to
be prepared within minutes.
In conclusion, this proposal is meant to
be a foundation for he intended coffee shop. Funds for development will
be solicited through contributions from friends in college. Besides,
with help from the University administration, i will approach a local
bank to solicit for a loan that will be used in setting up the coffee
shop. I am optimistic that the coffee shop will be successful and
extremely appealing to students.
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